{"id":654,"date":"2023-03-15T14:07:45","date_gmt":"2023-03-15T12:07:45","guid":{"rendered":"https:\/\/www.voolar.agency\/motted\/why-educating-the-market-is-not-the-best-marketing-strategy\/"},"modified":"2026-11-09T21:02:51","modified_gmt":"2026-11-09T19:02:51","slug":"why-educating-the-market-is-not-the-best-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.voolar.agency\/en\/thoughts\/why-educating-the-market-is-not-the-best-marketing-strategy\/","title":{"rendered":"Why &#8220;Educating the Market&#8221; Is Not the Best Marketing Strategy"},"content":{"rendered":"<p>As a marketing consultant, I have seen and listened to marketing professionals. But there is one phrase that makes me think every time I hear it.<\/p>\n<p><strong>&#8220;We should educate the market&#8221;.<\/strong><\/p>\n<p>When someone says this in a meeting or suggests it to a marketer, you should be wary.<\/p>\n<p>The truth is that you can&#8217;t educate people or customers to understand that they need your product. If they don&#8217;t have a need for your product at a given moment, they won&#8217;t notice or buy it. Instead of educating, you should focus on activities that support the services people already know and need.<\/p>\n<p>Take for example children who use smart devices. You don&#8217;t need to educate them &#8211; the product is intuitive and meets their needs. In the same way, you should consider what your customers already believe they need and find a way to meet that need.<\/p>\n<p>If you ever catch yourself thinking that you need to &#8216;educate&#8217; the market, ask yourself what can I do to move the customer&#8217;s mind in the direction of what they need, and how can you deliver it.<\/p>\n<p>Believe me, it can be as simple as positioning your product correctly and targeting your customers with the right messages with their needs in mind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a marketing consultant, I have seen and listened to marketing professionals. But there is one phrase that makes me think every time I hear it. &#8220;We should educate the market&#8221;. When someone says this in a meeting or suggests it to a marketer, you should be wary. The truth is that you can&#8217;t educate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/posts\/654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":1,"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/posts\/654\/revisions"}],"predecessor-version":[{"id":655,"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/posts\/654\/revisions\/655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/media\/540"}],"wp:attachment":[{"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/media?parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/categories?post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voolar.agency\/en\/wp-json\/wp\/v2\/tags?post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}