VoolarFactory.Sale · 2025–2026Let's talk about your project →
Case · 2025–2026

Factory.
Sale

A place where factories meet their buyers. In 2025 we designed and built the website again from the ground up. Today it sells everything from saunas to IBC containers, in three languages and with four payment methods.

195categories in the menu
20page types designed
3languages: EN, ET, FI
4payment methods
factory.sale ↗
01 · Why Factory.Sale was founded

Factories make good products. Buyers cannot reach them directly.

Estonian and European factories make sandwich panels, insulation, parquet, saunas and much more. A small construction firm or a private customer usually buys them through a reseller and pays for every link in the chain. For the factory, dealing with a single buyer is too small a job to be worth the effort.

Factory.Sale set out to be the one place between the two: the factory lists its product, the buyer asks for a price and gets it straight at the factory price, without a long chain in between. The tagline of the first website said it in a few words.

The place where factories meetfactory.sale, 2020

The aim

Factory prices without a middleman, for companies and private buyers alike.

Where

Estonia, Finland and Sweden, with a company and sales of its own in each country. The goods travel all over Europe.

The hard part

A low price makes people suspicious. The buyer does not know the platform and wants to know who is selling and whether their money is safe.

Our role

We have worked alongside Factory.Sale since 2018. We made its first brand, the online shop and Panelfactory.sale, then the new website in 2025, followed by payments, customer accounts and video ads.

02 · How the site grew

For six years the website grew piece by piece.

Click on a year to see what the menu was selling, what was done and where the site fell short. Those shortcomings became the brief for 2025. Information on the earlier years comes from the web archive.

Situation

What was done

Where it fell short

03 · The 2025 brief

A factory price must not feel like cheap service.

Factory.Sale sells products directly from manufacturers in Estonia, Finland and elsewhere in Europe. The buyer sees a low price and immediately wonders whether the service and the quality of the goods are cheap as well. The website had to answer that question before the buyer even put it into words.

A simple shopping cart was not an option either. The final price of a hot tub, a sandwich panel or a thousand-litre container depends on the quantity, the country and the delivery, so many purchases begin with a price inquiry.

  • 1
    Trust

    The buyer does not know Factory.Sale. They need to see who is selling, how quickly they will hear back and how their money is protected.

  • 2
    A very wide range

    17 main categories and 195 subcategories. Everything from sauna heaters to construction chemicals has to be within two clicks.

  • 3
    Two kinds of buyer

    A private buyer wants to see the price with VAT. A company wants the price without VAT, a place for its VAT number and an invoice.

  • 4
    Several countries

    Three languages, different delivery prices and international payments. Even on the first visit it has to be clear where the goods will be delivered.

Some of the 17 main categories, factory.sale menu 2026

04 · How the new website came about

Each step grew out of a question raised by the one before.

Click on a stage to see what went into it, what came out of it and what followed.

05 · Versions

Every page went through several rounds before it went into development.

Figma · Main_page_V1
V1 · Figma

Drag the slider or click on a version. The image scrolls.

06 · Purchase flow

Here the inquiry is the shopping cart.

Many orders end with a price quote rather than a card payment, so we designed the purchase path around the inquiry. Click on a step to see the real page and the reason it looks the way it does.

factory.sale

Problem

Solution

07 · Payments

Every order gets a payment method that suits it.

A €10 accessory and a €25,000 project cannot be paid for in the same way. We lined up the payment methods by type of order and made an illustration for each one that explains it at a glance. The illustrations exist in Estonian, English and Finnish.

Who is buying?
How big is the order?
Do you know each other?

08 · On factory.sale today

Everything on one website: the shop, inquiries, payments and campaigns.

Factory.Sale homepage on a phone
Homepage
Factory.Sale product page on a phone
Product page
Factory.Sale price inquiry on a phone
Price inquiry
09 · Video ads

Fifteen seconds of real products in three formats.

Made for Google Ads Performance Max campaigns. Each format was designed on its own instead of being cropped from another, so neither the product nor the text falls out of the frame.

Four decisions
Real products

Every shot comes from Factory.Sale's own product, warehouse and customer photos. Everything you see in the video is genuinely on sale.

Each format on its own

16:9 for YouTube, 1:1 for Display and 9:16 for Shorts, each with a composition of its own.

Precise edits

The video is rendered from code. A line of text, a photo or the timing can be changed while everything else stays as it was.

The brand from start to finish

The logo from the very first second, Factory.Sale's own typeface Fellix and a single call to action at the end: ask for a quote.

The second video was made in the same style. This way Factory.Sale can get an ad for every new product group quickly, and all of them look like one brand.

10 · Campaigns

One campaign in three languages with a single look.

Black Friday 2025: three offers in Estonian, English and Finnish. One template holds all nine images together, so adding a new language or offer takes a matter of minutes.

11 · Small improvements

Five improvements we would make next.

A website is never quite finished. These proposals come from a review of factory.sale as it stands today.

12 · Where we are heading

The platform grows with its factories rather than with its number of categories.

The original idea is the same as in 2020. What changes is how the buyer finds the right thing in a very large range and how quickly they get the factory price. These are the things now in progress or planned.

In the client's words

Why Factory.Sale chose Voolar.

Sample · the real video is still to be recorded
Draft · unconfirmed quote
We needed a partner who understands both the factory and the buyer. Voolar built us a site where private buyers and companies both make their way to a price inquiry, and has been there for every bigger step since.
Philipp ZhilinFounder and Management Board Member · Factory.Sale OÜ
01Why did you choose Voolar?
02What was difficult before?
03What is different now?
Summary

A complex shop that stays simple for the buyer.

We designed, built and continue to develop the whole Factory.Sale website, from design and code to payments, ads and campaigns.

  • UX and purchase flow 2025
  • UI design, 20 page types, web and mobile 2025
  • WordPress + WooCommerce development, WPML (EN/ET/FI) 2025
  • Price inquiry, prices incl./excl. VAT, country selector 2025–2026
  • Payment method pages and illustrations (EN/FI) 2026
  • Accounts, login, campaign pages 2026
  • Black Friday campaign (ET/EN/FI) 2025
  • Video ads for Google Ads 2026