Categories:> Branding, Content marketing, Digital Marketing, Marketing

Capture the brilliance: Photography is a game changer for your brand


We all know the old saying: “Never judge a book by its cover”, right? WRONG. How else are you going to judge it at first sight then? I mean, good-looking books might not be the greatest, and vice versa, but it doesn’t hurt to have a sexy book cover on a bookshelf. Ladies come with you, but stay for the book cover (joking).

I’m talking too much about books, but it’s really not about them. In this generation, looks are quite important. People scroll daily through Instagram TikTok or any other app, and catchy visuals are what hooks them in.

I have some tips and tricks for you, on how your brand can become successful, using the great business strategy of visuals and photos.

Visual Storytelling

Visual storytelling (tip 1)

I start things off by telling you the importance of visual storytelling. If you are able to use it in the right manner, then it’s a powerful tool for businesses. Through visuals, you can capture the attention of the audience, where you could also be your potential client. If you tell them a story in a memorable way, adding visuals also… It truly sets the brand apart from other competitors. The main reason why visual storytelling is important for businesses is the ability to evoke emotions. Sadness, anger, happiness – you name it.

If the audience resonates with the audience, the story makes a connection between them. The stronger the connection, the deeper the loyalty by customers, and the brand name will be cut in stone, and it’s going to be difficult to remove it from there.

Whether you use visuals to explain a product or the history of the company, visuals make it more engaging and interesting to care about.

Nowadays fast-paced digital era, where attention spans are limited, you need to catch the audience’s attention within seconds and what is the better way to do that, than videos and pictures?

Consistent aesthetics

Consistent aesthetics (tip 2)

Now, it’s no secret that consistency is the key for a brand to become recognizable. The same goes for posting photos and videos consistently, whether it be daily or weekly.

When customers see your website and it’s just plain or even worse, badly built, then they are going to leave the website ASAP. But when you have built this good-looking website with great visual content, most likely they are going to stay. Put yourself in the customer’s shoes. Would you buy something from an ugly webpage created fast with minimum effort or you would buy something from a page, where photos and other visuals play a vital role in the creation of the webpage?

We have talked about making your webpage good-looking, but there is one more factor, that has quite an important role. Posting consistency is the key, but using the same themes, colors, fonts, and design elements is also quite important. If you build a website or ask someone else to build it, then please use this tactic. It creates a feeling that a business is professional and knows its business (pun intended). Makes customers feel that every little detail on your brand is organized. Think of iconic brands like Coca-Cola or Apple – they are using this tactic and have become one with their identity.

As I have mentioned, people just swallow information rapidly nowadays. They are more likely to remember your brand when it has a distinct visual identity compared to the competition.

VIS FOOD product photos

VIS FOOD product photos

Showcasing products or services (tip 3)

Another way photography will be a game changer for your brand is by showcasing your work. There are an awful lot of startups that use phones to take pictures of their product or service, which doesn’t help in the long term. As I mentioned before, quite important is creating a feeling of professionalism and you need great pictures that tell people what your brand is about.

Visually showing your future customers what your product or service is about, helps customers to envision by themselves how the offer can be beneficial for them or how it will solve their problems. This Clarity will transform a potential buyer into a long-term customer.

60% of the population uses social media. On average, they use it for 2 and a half hours. Now these statistics are another reason why you NEED a visually appealing brand. Use creativity to show your brand and customers will start running towards you.


Connect with your audience (tip 4)

Connecting with your audience is a cornerstone of successful brand strategy, consumers have too many choices, and establishing a meaningful connection can be the difference, that makes your brand stand away from all the others.

Connecting with your audience makes the brand more human. It transforms from a cold robotic machine from a faceless corporation into a relatable and approachable personality. Consumers are more likely to engage with brands that they perceive as understanding their needs and values. Trust is the currency of buyers’ loyalty, and when customers trust a brand, they are not only more likely to make purchases but also to become long-term advocates.

A strong connection makes the brand heard. They can tailor their messaging more effectively. Understanding your audience allows you to create content that makes your customers feel strong emotions. Whether through social media, advertising, or other channels, speaking directly to the interests and concerns of your audience makes your brand message more compelling and memorable.

The emotional component of connecting with the audience cannot be overstated. Emotional resonance creates an impression for a long time and it even might be a reason, why would someone buy what you offer. Just thanks to the emotions. Consumers who feel a connection with a brand are more likely to forgive occasional missteps, creating a buffer against the inevitable challenges that brands face.

In an age where social media amplifies the consumer voice, connecting with the audience is not just a choice but a necessity. Brands that actively engage with their audience, respond to feedback, and are evolving on consumer needs, demonstrate a commitment to a two-way relationship. This responsiveness builds a sense of community around the brand, a tribe of loyal customers who not only buy products but might also recommend your brand to others and it creates a snowball effect of how your customers start coming from everywhere. It’s important to connect with your audience because there is the power to turn customers into fans of the brand, creating an effect that can help you far more compared to the traditional way of marketing.

User-generated content (tip 5)

Here is a quick trick you can use, if you don’t want or have time to take pictures or videos of your work. Ask customers to do them for you. Encourage them to take pictures, while they use your product or service and to send it to you. It’s a good way to have photos of people using your product and it shows genuine happiness and fulfillment that customers can have from doing business with you. It tells authentic stories that are hard to catch on a camera by a third person, even a photographer. Customers sharing a realistic view of your work through social media is basically a free advertisement and also can build trust with your potential buyers.