Furnituur.eu

At first glance Furnituur’s online shop seemed large and full of goods. When we looked more closely, it turned out that alongside 889 published products there were 1,261 drafts with no price or code. There were 668 categories, but 403 of them were empty, because two earlier imports had left behind three parallel category trees. The server held 2,553 duplicate files, and on a phone the site scored between 56 and 85 in Lighthouse.

What stood out most, though, was what the shop did not have at all. Boards, edge banding and worktops were not sold online, even though these are exactly what a furniture maker buys every day. Our task was therefore twofold. The existing shop had to be put in order, and at the same time we had to build the part that mattered most to the client.

We started with the brand, because a shop that had been put in order needed a new face as well. Furnituur got a new logo, a mark made from the letter F and a typeface, so that the shop would look like a professional’s tool. Then we rebuilt the online shop on WooCommerce. Prices and stock levels now come every day straight from the client’s business software, so the shop always shows the right numbers. While going through the data, we found 33 errors in the business software and corrected them during the import.

Board sales had to be built from scratch. For the boards we wrote an import that creates product pages from the product codes by itself, and in this way 970 codes became 430 product pages with 916 variants in total. The decor catalogue holds 195 Kronospan and Egger decors, which you can browse by shade. When a furniture maker buys a board, they usually also need edge banding, a worktop and covers in the same decor. For this we wrote our own add-on, “Complete the set in the same decor”, which shows next to every board everything that goes with it in that decor, and the whole set can be added to the basket in one click.

Speed matters to a professional, so the shop also lets you order directly by product code. Prices can be shown with or without VAT, and a company from the European Union can buy at the zero rate after a VIES check. The shop works in four languages: Estonian, English, Finnish and Russian. All the translations are based on one glossary, so that the same product carries the same name in every language. Last of all, we set up the technical side that search engines need in order to understand each product correctly. If your online shop also holds more confusion than products, let’s talk.